Big Babol

Big Babol was launched in India in 1994, since then it has become one of the biggest bubble gum brands in India. Over the years it has become a favourite amongst the kids all over the country. Big Babol is available in Fruit Flavor and Ripe Mango flavour. It is a brand which is known to have very yummy taste and you can blow big bubbles out of it, and this comes with an added advantage that bubblegum does not sticks to you face. It has been positioned on the fact that how you can use big bubbles to your advantage and make Big Babol “Bade Kaam ki Cheez”. Over time, especially with the diametrically different communication route adopted by the tagline ‘Bade…Cheez’, the main product attributes- that it blows the biggest bubbles and is soft and non sticky has been established very well.

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