Mentos

A cult for entire generations of young people, Mentos is known throughout the world as fresh mint. This irresistible round shaped candy is based on an innovative concept – crunchy and smooth outside, soft and really fresh inside. Mentos is not only mint, it has an assortment of delicious fruit flavors – Strawberry, lime and lemon, orange and ripe mango. Mentos started its journey in India way back in 1999, under the Freshmaker positioning. But the Mentos story starts in 2002, when it was re-launched. Subsequently in 2003, it got an Indianized positioning of “Dimaag ki Batti Jala de” pertaining to smart thinking.This line has almost become a part of local lingo. A large part of Mentos success is attributed to its advertising, which is funny, exaggerated and immensely memorable.

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